Hi guys, have you ever wanted to work at Benefit Cosmetics? Today I’m very glad to introduce you to Lauren Hogsden – Assistant Makeup and Trend artist for Benefit Cosmetics. Not only she knows everything about the perfect Bene-makeup, but she is also a Brow Expert (*you all need to have your brows done by Lauren!) and she was Assisting on a makeup artistry book with Lisa Potter-Dixon… I met Lauren recently at the Benefit Cosmetics new makeup products launch and was amazed by her positive energy, great ideas, and very kind personality. I was cheeky enough to ask Lauren to tell me (*and you, ALL FOR YOU!) her story of success at Benefit Cosmetics. And I was lucky enough to hear “Sure!”. So, here is Lauren’s Bene-Journey told by her to motivate all of us – make-up obsessed people. Enjoy!
My obsession with makeup and beauty really got going throughout secondary school and I knew then that I wanted to get into it professionally. – says Lauren.
I began my studies at the London College Of Beauty Therapy where I studied to be a beauty therapist qualifying in NVQ Levels 2 and 3 which then gave me the qualifications needed to make me a certified therapist and makeup artist.
After leaving college, I knew that retail would be a great way to hone more skills in makeup, whilst also making someone feel good in the process! Enabling me to have access to many different make-up lines, which in turn meant that I learnt about products and the importance of product knowledge. Working in retail and the makeup industry was also a fantastic way to build and grow my beauty kit.
Benefit Cosmetics was a brand that really appealed to me as I felt it reflected my personality – a little quirky, fun and girly.
I first applied online, then had a phone interview. Following the success of this, I was invited to attend an audition, which was half a day with Benefit at one of their stores. The day involved learning about some of Benefit’s key products, doing makeup demos on customers and giving product information to the customer.
Thankfully I was successful and that’s where my 8-year journey with Benefit Cosmetics begun. One of my very first tasks was to help open the Covent Garden Boutique, which was great fun! It was a brand new store, with a new team and in a great location! I worked my way up through the ranks from a Beauty Assistant to a Beauty Therapist, then into more managerial roles, offering my skill set to all areas of the Business… I even set up corporate pop-up shops, where a benefit would come to your place of work!
Above is a picture of the Covent Garden Boutique – Yes…I’m in the oversize bear suit… Haha. We did have some fun!
Saying yes to all opportunities that came my way, Lisa Potter-Dixon (who is the Head Makeup and Trend artist for Benefit Cosmetics) would often request me to help her out at shoots and shows. Gradually Lisa’s workload got greater and she required a full-time assistant – I was put forward for an interview. As you can imagine this was a big deal for me and meant the world.
When I found out that I was successful and offered a role of AssistantMakeupp and Trend artist for Benefit Cosmetics, I actually cried – I really couldn’t believe my luck and it was a truly magical moment.
It’s been a real whirlwind ever since and I’ve been lucky enough to work on some incredible projects such as London Fashion Week, QVC, Benefit product launches, Assisting on a makeup artistry book with Lisa Potter-Dixon, shoots with Elle, Metro, Grazia and meeting & working with iconic make up artists along the way such as Charlotte Tilbury & Lisa Eldridge!
Below is are images from London Fashion Week and a snapshot of the makeup artistry book.
The Launch of Easy On The Eye’s – I was extremely excited to see the book in stores!
It’s been a fantastic journey and I’d like to leave you with the wise words… “Nothing is impossible, the word itself says I’m possible!”
Have any further questions? Simply reach out via Twitter or Instagram @lauren_benefit!
Love and Lipstick,
P.S. From Yuliya: I hope you enjoyed Lauren’s story and have found it motivating! You may also like to read my interview with Katy Young – a Beauty Director at The Telegraph to find out a bit more about her average 9 to 5 day and get to know some tools on how to survive in the beauty+magazine industry.
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Yuliya at Yukova Blog x | Instagram, Snapchat, Twitter and Facebook @yukovadesign