Today I’m very glad to introduce you to Janine Bird – Smashbox National Makeup Coach. My story with Smashbox started when I was around 15 and my mum took me to a store – to buy my first foundation! At that time Smashbox for me was a red and black make-up stand with a mirror surrounded by lots of light bulbs. I didn’t know much about the brand at that time – but I was impressed like never before by the store assistant, who gave me a lot of information about the brand and fell in love with Smashbox from the first sight… Now I know more about the brand and still stick to their foundation, especially when I do photoshoots. Recently, I was lucky enough to meet Janine at one of the opening events for the new Smashbox Studio Store in London and couldn’t lose my chance to introduce myself and ask Janine a huge favour – answer some of my questions. I hope you will enjoy the interview and find some make-up inspiration for yourself.
Yuliya: When did you start your career as a make-up artist and how/when did you become a National Makeup Coach for Smashbox? Could you tell me and my readers about your journey?
Janine Bird: I’ve been a Makeup Artist for 28 years. I started out learning the ropes on a counter then eventually did a part time diploma in editorial and photographic makeup. I went into the freelance world and joined Smashbox 4 years ago as National Makeup Coach.
Yuliya: Do you think that a make-up certificate or qualification is essential to get work in a make-up/beauty industry nowadays?
Janine Bird: A diploma will certain help expose you to different techniques and afford you the chance to experiment and practice in a safe environment. But a lot of what makes you a makeup artist happens once you leave school – there’s no substitute for experience.
Yuliya: What inspires you to create makeup looks? Is there any particular artist, make-up artist, actress?
Janine Bird: What inspired me originally is mid-to-late 70’s makeup such as Guy Bourdin images, Studio 54 and Roxy Music album covers. The intensity, colour and the glamour of these images were amazing and I loved the portrayal of women as strong, sexy and independent.
Yuliya: What does your 9-5 day look like? Do you work in the office or is it all about training and meetings?
Janine Bird: Everyday is different for me, sometimes I’m up at 3am to get a flight to Ireland for store visits or a PR roadshow, other times I’m in the office working on content for training schools and in meetings with the other departments. I could be on a shoot for a recording artist, or at a festival. My life is busy, but never dull!
Yuliya: How far in advance do you get to know about new products and try it before it goes to store’s shelves?
Janine Bird: Most of the time I get to see things at the concept stage and sometimes I am lucky enough to be directly involved in the concept. I love research and development. I am passionate about the UK and Irish Market, we have a very diverse cultural mix and I want to ensure that our product line up accurately reflects what our customers need shade wise.
Yuliya: What do you see as the main makeup trends for Spring Summer 2016?
Janine Bird: The Now Brow is coming into full force this season becoming fuller and a little more grown out. We still want the definition of course, but the overall effect is a softer structured brow. Alongside that we are looking at a hot almost sunburnt cheek with skin having a tropical softly highlighted look.
Yuliya: What would be your best trick to get more from your makeup?
Janine Bird: Choose products that have multiple uses and benefits. An eyeshadow can double as a brow powder or eyeliner, or you can use a foundation primer as an evening treatment.
Yuliya: What are your 5 all-time make-up essentials and why?
- Definitely primer (Smashbox Photo Finish Hydrating Primer is my absolute go to)
- Brow pencil
- A black eye pencil to tight line (I do this every single day!)
- Concealer to cover dark circles and any areas of redness
- A matte lipstick in a “hot” colour that can double as a creamy cheek colour in a pinch
Yuliya: Is there a make-up course at Smashbox? If so, how would I go about registering?
Janine Bird: We have internal training courses for all of our on a counter crew but unfortunately this is not open to the public.
I hope you enjoyed my interview with wonderful Janine Bird and have found it useful. You may also like to read my review on Photo Finish Primer Oil by Smashbox!
Thank you so much, Smashbox and Janine Bird for this interview!
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