There’s no denying Benefit know what they’re doing when it comes to mascara. Their portfolio already boasts two of the best-selling mascaras in the world – Roller Lash and They Are Real. The hype around their latest mascara launch, BADgal BANG, has been huge, so I wanted to see if it really would live up to the high standards they’ve set.
WhatBenefit Cosmetics BadGAL Bang Mascara?
A water-resistant, volumizing mascara designed to give 36-hour, smudge-proof wear. It also contains provitamin B5 to help improve the strength and health of lashes. The new formula was created using super-lightweight, aero-particles used in space technology, which is designed to give ‘gravity-defying’ lift – I’m not sure if this is just clever marketing or genius…
What does it do?
The intensely black formula has a cone-shaped brush designed to reach from root-to-tip and corner-to-corner to create mega volume, and extra lift.
What do I like and dislike about Benefit Cosmetics BadGAL Bang Mascara?
I really like the packaging, the soft-touch finish and studs on the handle of the wand are really cool and unique. I found the wand to be overly flexible. Therefore in some ways, I felt like I had slightly less control. It applies a nice amount of product to the lashes, so the application was fast, but the overall effect was mainly lengthening.
Benefit Cosmetics BadGirl Bang mascara has a plastic bristle brush and I know for some people that can be a deal-breaker, so let’s get that information out there straight away. The brush is also longer than most mascaras I’ve tried and is very flexible, which is what helps it reach from root-to-tip and corner-to-corner.
I naturally don’t have the longest or fullest lashes, so if your lashes are similar to mine, I don’t think this will be the best mascara for you. The final result was that my lashes looked a little spidery; the wand didn’t separate my lashes enough and so they looked stuck together. This happens with the most mascaras with plastic wands. Mascara smudged a little during the day and I found it harder than usual to remove at the end of the day, but it comes away much easier with a makeup remover.
READ RELATED: SMASHBOX INDECENT EXPOSURE MASCARA REVIEW.
SHOP THE BadGirl BANG Mascara:
Finally, not only do I love the blacker than black formula, but I feel like it really delivered on all three promises – length, volume and lift – without weighing down my lashes and making them feel crusty. I also have incredibly straight eyelashes and after applying this my lashes had a serious curl that actually lasted.
Benefit Cosmetics is proud to work globally to support and empower women and girls as part of the #BoldIsBeautiful project! The Bold is Beautiful project is all about empowering women to feel and be 100%. That’s why Benefit Cosmetics donate 100% of the brow wax profits during the month of May to Look Good Feel Better and Refuge so women and girls can feel and #Be100Perecent 💖#BoldIsBeautiful.