Great news for all the makeup lovers and beauty junkies – Sephora might be launching a store at Stratford, Westfield Shopping Centre. Recently, social media exploded with this news and of course, everyone went crazy! Even though Cosmopolitan made a statement that it will be the first Sephora store in the UK, I believe there was Sephora at Brent Cross in London before and it did not work out. According to the gossip, Sephora UK will be launching a store in November. Only a few weeks later. A couple of months ago I was telling my sister that I would love Sephora to come to the United Kingdom. It would make makeup shopping experience so much better. But a few things changed my mindset. And now I want to share my opinion on the topic.
How much makeup do we need?
Although, I am a makeup lover myself, I think there is a certain amount of cosmetics and beauty products you need in your life. For real. FYI: Sephora is a heaven for anyone who wants to get their hands on the latest launches of luxury makeup and beauty brands. Sephora not only holds a wide variety of high-end beauty brands but also produces their own inexpensive range of products. I have only heard good reviews of this range. But, do we really have NO amazing luxurious brands in the United Kingdom? And how much makeup does normal girl (or boy) need?
As of yet there’s been no official word from anyone at Sephora (damn) about whether the rumours are true on an opening date yet, but one thing’s for sure – we’ll be saving up all our pennies and pounds for makeup heaven in case there’s any truth to this. – Cosmopolitan.
Cosmopolitan makes a statement that they will start saving money in order to spend them at Sephora. I do understand it. And maybe half a year ago I would do the same. Definitely, I would set some budget aside and start creating a wishlist for myself. In fact, about a year ago I asked my friend to buy some makeup for me at Sephora in the USA when he was travelling there. But things changed. I believe it is important to buy makeup when you need it, rather than when you want it. Feels like it will be very complicated to resist spending a fortune at Sephora, once it is opened. Therefore, I prefer for it to not open, haha.
What is your skin’s undertone?
There is also one more thing that I am concerned about. Not sure if I am completely right on this one, but I thought I will share my idea. Many of you may know that girls from the UK and Europe have different skin undertone to girls living in the USA. The majority of the foundations in the USA are based on a warm tone – yellow. Therefore, I believe, the colour range of the products that are sold in the USA stores may not suit British girls complexion. And I realise, the United Kingdom population is very multicultural, but still we are pale and cool-toned for the most part. At leats, from what I have noticed. Again, not 100% sure on this one!
Of course, it would be nice to have Kat von D, a full range of Anastasia Beverly Hills, too Faced and cooler brands present in the UK. But isn’t it the beauty of the Word and travelling – we travel do different countries to explore new things, cities, cultures and even to have a different shopping experience? Is not the fact that we travel to see new things make everything unique and special? I do not understand why the World now is so unified and getting so similar from country to the country?
Opinions are important!
Of course, it is only my opinion. And you may totally disagree with me. That is why I thought it would be a great idea to find out what my friends, beauty PR and makeup artists think about Sephora launching a store in the UK. Albeit, I know what my opinion is already and not likely to change it, I value the opinion of other’s and always curious to know what other people think.
I personally think we don’t need another luxury make-up brand store. UK has it’s own Space.NK which offers exactly those products. Also, there are pleanty of great online shops like Beauty Bay and Cult Beauty where one can buy new and luxury products. – says Genia Silva, my best friend and sister.
I always like to hear what beauty PR girls think. They are always on top of the things, trends and newest launches. I value their opinion a lot!
I couldn’t be more excited. I think we need somewhere wholly dedicated to beauty in the UK. The department stores and chemists are great, but having everything under one roof is a dream x. – says Hayley Fiddes, Sparkle PR.
Makeup artists are again experts in the field. Only they know where to find all the rarest products and the best bargains. What products are the best value for money and what are the products we need to skip. I was interested to hear what Elkie and Lauretta think about Sephora launching in the UK. they were very glad to hear about it and asked when it is going to happen.
I’ve been waiting for years for it too come to London… Will finally get all the best pro brands under one roof as well as the inexpensive Sephora own brand – great for new makeup artists. I always do a BIG shop in Sepohora when I’m in Europe or US. So I can’t wait1 It will be a great addition to our London make up scene! – says Elkie Phillips, MUA & Hair Stylist at LORD & BERRY.
I think it will be great, but my bank balance may not agree though haha. – Laurretta Power, Assistant MUA and Brow Expert for Benefit cosmetics.
QUESTION OF THE DAY:
Are you excited about Sephora launching in the United Kingdom? What do you think about the amount of makeup produced and developed nowadays?
[Photo credits: Alysa Bajenaru, Manu Camargo]