What to Wear to London Fashion Week?

Chanel bag

London Fashion Week is an exciting time for every fashion blogger and influencer. Two times a year the fashion industry is blooming like the most beautiful flower. It is attracting the most talented fashionistas around the world – designers, fashion and street style photographers, PR-girls, influencers, editors from the smallest to the biggest magazines, etc. LFW for me is almost like a festive season – full of joy, meeting friends from different countries, who is coming to see the shows in London and lots of drinks, but no food, though. What excites me the most is the opportunity to see all the collection for the next season and make notes of the trends. Whilst London Fashion Week is an exciting occasion, you need to be prepared to survive (literally!). How do you make it through 16-20th of September, always be in time for the next fashion show and keep slaying? Here is a list of my style tips for London Fashion Week 2016.

how to style a denim jacket

Don’t Wear Black Clothes

I know, you must be surprised! Total black outfits are the most stylish thing ever, but here is a thing. Street style photographers don’t like to take pictures of all black #ootd, because it doesn’t show as well on the camera. If you want to be noticed by photographers, I recommend choosing layered and bright colourful outfits. You are welcome for this tip. Please, don’t go over the board like so many people do. I understand, there should be something fascinating about wearing bin bags, plastic dolls and feathers all over your entire existence. But! Please, stay true to yourself and your personal style. You will be meeting many new people and you want them to understand who you are within first 30 seconds of the conversation. Just because no one has more than 30 seconds to talk during LFW, haha!

silver zara shoes

Comfortable Shoes Will Become Your Best Friend

I know, it is terrible to realise that you need to wear something comfortable during the most fashionable time of the year. Why not to going crazy? You can obviously wear heels all day every day if you prefer. From my previous LFW experience, by the end of the day 2, you will be struggling with damaged skin and feet pain. At least, if you are not taking a taxi everywhere or not having a sensitive skin. It doesn’t mean that you have to wear ugly walking shoes but trying find a gold middle. Last year I was wearing black boots from Zara during fashion week all day every day, and it was fine! This year I am planning to wear my silver sandals again from Zara. They are very comfortable, even though have a high heel. I choose them because they are soft, the heel is wide and they are my trusty ones. They already proofed themselves to be wearable a couple of days in the row.

READ RELATED: How To Get Ready for London Fashion Week?

wear green and red together fashion blog

Go for a Shoulder Bag

I have noticed that during London Fashion Week I always need to have a bigger bag to fit my camera, notebook, invitations, a bottle of water, power bank (or two, haha), makeup bag and other essentials. It would be cute to run errands with clutch bags, but it is not realistic. You need to understand, that during London Fashion Week you are not going to be able to go back home or to the hotel at any point of the day. therefore, make sure your bag has all the essentials you might need during the day. Including business cards, bank cards, some cash, snacks, a pan, wet wipes and things I have mentioned above. You may find some beautiful and elegant shoulder bags at Phase Eight.

READ RELATED: The Beatles: Eight Days a Week – How to Dress Up for a Movie Premiere

floral dresses

Say Hello! to Latest Fashion Trends

Let’s get real, I would be the happiest person to wear my black cotton maxi dress all day every day to all fashion shows and presentations. OMG! that would be heaven. But, you can’t exactly refuse fashion trends when going to the London Fashion Week. I think, it would be great to get all your 5 outfits ready for each day in advance. Make sure each outfit has a trendy detail to it. Whether it is a neck scarf, sequins jacket, velvet jacket or lingerie trend. You will feel really good about yourself by being fashionable during these days. Choosing vivid accessories will also give you an opportunity to be noticed by the street style photographers. They are hunters for cool accessories, unusual details and just smiley genuine people to be honest. So wear a smile all day every day. In the end of the day, what is not to love about LFW?

what's your favourite colour?

Natural Makeup Look is the Winner

First of all, natural makeup look is very beautiful. What can be better than flawless skin, a bit of mascara, defined eyes and lips? Secondly, you will not have time to spend an hour every day on your makeup. Trust me, you will want to sleep for a bit longer if you can. Thirdly, soft makeup is very trendy and looks great on pics (hello photographers, again!). To achieve a flawless natural makeup look, make sure you take care of your skin. Most likely, you will not be able to drink your 2 L a day of still water, so take some extra steps in your skincare routine to hydrate and support skin. Once your skin is hydrated, I recommend to apply a moisturising primer, BB cream or a water-based foundation, a bit of concealer, contour your eyes and face with the same product, add a bit of mascara and moisturising lip balm. you are ready to go. Oh, and don’t forget. your hair is crucial. Make sure it is clean and looks soft!

I hope you liked my tips on what to wear during London Fashion Week and have found it useful. Please, make sure to check the London Fashion Week Recap from the last season for more fashion and style inspiration.


Are you going to attend London Fashion Week 2016?

Yuliya at Yukova Blog x |Follow me on Instagram Snapchat Youtube Twitter Facebook for more content!

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  1. Leyre Barriocanal
    14th September 2016 / 4:32 pm

    Perfect!!! Great post 🙂

  2. 14th September 2016 / 8:59 pm

    Great post, dear 🙂 Have a good time on LFW 😉

  3. 15th September 2016 / 6:00 am

    You must be so excited for London fashion week! I agree that comfortable shoes are a must 🙂 I wore heels for the first day of Australian fashion week, then sneakers for the rest of it haha

    Rachel xx

    15th September 2016 / 12:14 pm

    Such an amazing post – have a lot of fun at London Fashion Week!
    xx Mirjam // http://www.miiju.ch

  5. 16th September 2016 / 5:10 pm

    Love these ideas for what to wear! Following trends to a certain extent, not wearing black and comfy heels will definitely go a long way! Can’t wait to see what you’ll be wearing! Xx


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