When it comes to men’s shirts, what colours do women prefer?

When it comes to men’s shirts, what colours do women prefer?

The process of buying a shirt might be easy to some men — they see it, they like it and then they make the purchase. But for some, a few questions might cross their minds: does it match with the trousers? Is the material good quality? Is it suitable for the dress code? However, something that men should also be asking is: what does this colour say about me?

We all have our favourite colours, but is it the same colours that we find attractive on a man? Recent research demonstrated that the colours that a man chooses to wear can say a lot about them to onlookers. For example, if they’re looking to come across as powerful they should choose red. If they want to demonstrate their confidence, they should wear black. We have teamed up with Charles Tyrwhitt, experts in gentlemen’s fashion and retailers of men’s formal shirts, to investigate further and find out which colours women prefer on men.

Colours that men should buy

The research demonstrated that it was the following colours that were found to be most attractive…

Red is powerful

Traditionally, red is associated with love and attraction. It is thought that the appeal to red comes from our biological roots — many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however, it does give off some vibes that a woman might be interested in.

Red appeared to give off an impression of power and high social status when a man was wearing it, with people perceiving him as having a strong social status. The research found that wearing red can actually boost the wearer’s confidence, which will be a good thing during the first date for women who are looking for a man with some self-assurance. A red men’s shirt can indicate good health and financial stability, two more things a woman may have on their checklist when looking for a new partner.

When comparing a man dressed in red compared to one dressed in blue or green, the man in red was voted as most attractive. This perception was global — wherever a man goes in a red shirt, they should expect to get a similar reception.

Wearing black

A black shirt is a good staple piece for any man’s wardrobe. Similar to red, black can be perceived as the colour of self-assurance — 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy — perfect for a first date!

It is a classic colour that is often associated with elegance. Too much black can be overpowering though, so if you’re shopping with your other half encourage them not to pair a black shirt with a black jacket, pants, and shoes, too.

Jeans and white T

When shown a man in a white T-shirt, women voted him as attractive. The colour white made the man look less arrogant and appeared as though he was full of optimism! A white shirt is a classic look for men when they are choosing an outfit for a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.

What to avoid

As well as there being ‘attractive’ colours to wear, there are also some that were voted as unappealing. In multiple surveys measuring the appeal of colour, orange and brown consistently performed poorly. They are often perceived as quite boring, drab colours, although an orange shirt could brighten up an outfit nicely on a summer’s day.

Pink wasn’t a popular choice — only 5% of people thought that intelligent people would wear this colour!

Additional advice

When shopping with a man for a shirt or purchasing one for your other half, consider the following tips:

  • Many men look great in a colour that matches their eyes. If you have green eyes perhaps opt for a moss green shirt — a popular colour this season.
  • Avoid wearing dark colours if you have a light complexion, this can really draw your skin tone out and make you appear paler.
  • If you have dark hair, opt for bright colours as these are likely to compliment you more.
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