Interviews

This column talks about the variety of jobs in UK’s fashion and beauty industries. In Fashion and Beauty Interviews we try to show different angles of those glamorous industries. On one hand, Yukova interviews fashion designers. So that you can understand what stands behind each collection. For example, what inspired that collection, its main features and details of its development.

On the other hand, there are some great Q&A’s with top beauty professionals. Here you can read an interview with Smashbox makeup coach or Bumble and Bumble education manager. Also, there is a section about the backstage of the modelling industry. For those who want to learn more about this tough and competitive industry.

Career

Interview: Stella Sironen, MUA explains what Feather Brows are and …

Instagram is the birthplace of all sorts of weird trends, especially when it comes to the beauty space. In early April, makeup artist Stella Sironen announced she would be starting a new eyebrow shape that resembles a literal bird feather. A few days later, however, she clarified that she was joking about making the unique look an actual trend. At that point though, she decided to just run with it. Feather brows trend is how I found out about Stella Sironen, a makeup artist from Helsinki, Finland. She likes glitter, fine lines and anything in the colours of a rainbow. As you are aware, I love colours two. I quickly felt a connection with Stella and decided to interview her for my blog. Today she is telling you all about her career and, of course, all the truth about the newest beauty trend – feather eyebrows. Enjoy!

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Interviews

Interview with MUA Laurretta Power

Hi guys, today I’m very excited to share my interview with MUA Laurretta Power. I’ve met Laurretta at one of the Benefit Cosmetic’s events and fell in love with her personality, creativity and endless love to her work. I’m so grateful to be able to chat with Laurretta about her work and opinion about makeup and beauty industry. See what she thinks!

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Interviews

An interview with digital marketing manager Jessica Keating

Today I’m so glad that finally, I can post my interview with Jessica Keating – Digital Marketing Manager at Dorothy Perkins. We’ve worked on this project for a while because we wanted to create a useful and fun post for you. If you are a regular reader of Yukova Blog, you might have noticed that Yukova and DP have a strong partnership and create a lot of fashion content for you! And we hope you like it!

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Interviews

Janine Bird: an interview with a Smashbox National Makeup Coach

Today I’m very glad to introduce you to Janine Bird – Smashbox National Makeup Coach. My story with Smashbox started when I was around 15 and my mum took me to a store – to buy my first foundation! At that time Smashbox for me was a red and black make-up stand with a mirror surrounded by lots of light bulbs. I didn’t know much about the brand at that time – but I was impressed like never before by the store assistant, who gave me a lot of information about the brand and fell in love with Smashbox from the first sight… Now I know more about the brand and still stick to their foundation, especially when I do photoshoots. Recently, I was lucky enough to meet Janine at one of the opening events for the new Smashbox Studio Store in London and couldn’t lose my chance to introduce myself and ask Janine…

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